It shapes and influences everything from marketing and communications to culture, and it speaks to others about who you are. Harvard Business Review noted an interesting point in their article on nonprofit mission statements: If mission accomplishment is as important [to nonprofits] as profit attainment [is to for-profits], why do most nonprofits not spend equivalent time in mission creation and monitoring?
It forms the basis for all of your donor communications and asks, and provides a valuable resource to everyone who is soliciting donations on your behalf. What is a Case for Support? Case statements cast a bold vision for a better future, and invite donors to get caught up in that vision.
Great case statements include a mix of both emotionally compelling stories and descriptions of the work you are doing, as well as cold, hard facts that back up your claim to be a positive force in the world.
What Organizations Need a Case Statement? Every single non-profit organization needs a case statement.
In my view, the case for support should be one of the first things you do when you form your non-profit. In short, neglecting your fundraising is neglecting your missionand neglecting your case for support is neglecting your fundraising.
People want to give to organizations who cast a compelling vision.
You know they should care. The case for support is your opportunity to show them why they should care. If you want to raise money, you need a written case for support.
The case statement you write will form the basis for all of your non-profit communications. As you write newsletters, direct mail, your website, donor materials, etc. This modified version of your case statement can serve as a sort of major donor prospectus that you can give to higher level givers that are considering a gift to your non-profit.
Many organizations also use the case for support on their websites and in their grant proposals as the rationale for giving. Several charities I have worked with have successfully boiled the case statement down into a one or two page lower-level donor brochure that can be used at events, walk-a-thons and in other donor prospecting.
Every non-profit need a strong case for support, no matter how small or large the organization is or what its fundraising revenues are.
Click here to see Part II of this articlewhere we walk through a step by step plan for writing the perfect case for support for your organization.Mar 03, · Edit Article How to Write a Mission Statement for a Nonprofit Organization.
In this Article: Sample Mission Statement Writing Your Own Mission Statement Community Q&A A nonprofit organization needs a mission statement to describe its purpose and the community it serves%(32).
Trebach, JD, PhD, a professor at American University, and Kevin B. Zeese, an attorney who had directed the National Organization for the Reform of Marijuana Laws in the early s, founded The Drug Policy Foundation (DPF).
In many ways, a mission statement is a kind of PR move: a way to position your organization as memorable and unique.
What’s the one thing you want your organization to be known for in the world? What’s the one thing you want your organization to be known for in the world? A business plan is a very important part of creating a business. This plan includes things such as marketing strategies, an analysis of the competition, development plans, operation and management.
An organization’s mission statement should clearly communicate what it is that they do. Many mission statements succumb to an overuse of words in general, but especially jargon.
Good mission statements should be clear, concise, and useful. Your case for support (sometimes called your “case statement,” a term we will use interchangeably in this article) is one of the most important documents you can write for your non-profit.