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For this two week design sprintI worked alongside 2 other UX designers and followed the double diamond model to discover, design, develop and deliver our MVP. We all worked together as a team through each step of this project exercising our communication, team collaboration and design thinking skills.
Brief Re-imagine the e-commerce experience for IKEA in Australia and produce an interactive greyscale prototype that matches the customer experience of an in-store purchase. Deliverables An interactive greyscale prototype of a minimum viable product A presentation showing our documentation of the affinity mapping, user flows, sketches, iterated designs and any other artefacts A problem statement A statement on how we iterated our design in response to user feedback Research We first started off by visiting IKEA to learn more about their business and brand goals through contextual inquiry and conducting interviews with customers about their experience with IKEA online and in-store.
We went on to generate user flows from product discovery to the checkout process and compared them to 4 competitors of IKEA. The companies which we analysed were: Harvey Norman a multi-national retailer of furniture, available to buy online Nick Scali for aesthetically pleasing images and strong branding throughout the site Bunnings Warehouse for card sorting, information architecture and price point User Research We amassed eight participants and interviewed them using a ten-question discussion guide.
Using the information we gathered during the interviews, we put together an affinity map which allowed us to theme and prioritise opportunities: Our HMW questions helped turn our challenges into opportunities for design.
From this, we determined that our MVP would include: This was an experimental phase as we just wanted to get all our ideas on the table so any idea was welcome. Once we had our first paper prototype we did rounds of user testings then took our findings back to the drawing board and repeated the process of ideate-prototype-test until we had tackled our users pain points and had a better understanding of what our users wanted, needed and expected when interacting with our prototype.
Check out our clickable prototype!Case Study – IKEA About IKEA Since its founding in Sweden, IKEA has offered home furnishings and accessories of good design and function at low prices so the majority of the people can afford them.
IKEA’s vision is to: Today IKEA’s product range consists of 9, home furnishing articles. The price of this item includes a contribution to a Product recycling fund to ensure that waste electrical and electronic equipment is collected and recycled in a responsible manner.
This statistic depicts the number of employees of the IKEA Group worldwide in , broken down by function. In that year, the number of employees at IKEA with retail functions amounted to , IKEA Case Study 12/31/ GAPR09RM Riddhima Chopra.
IKEA designers design every IKEA product starting with a functional need and a price. Then they use their vast knowledge of innovative, low-cost manufacturing processes to create functional products, often co-ordinated in style.
IKEA Australia website re-imagined — a UX case study For our first project as part of the User Experience Design Immersive program at General Assembly, Melbourne we were presented with the task of aligning IKEA’s e-commerce and in-store experience, by re-imagining the Australian website while staying true to IKEA’s brand vision .
What are IKEA’s best-kept secrets behind its smooth back-end operations and efficient supply chain processes? The world’s largest home furnishing retailer has stores in 37 countries.